Customer Innovation Centre - Santa Clara
Belden Inc.
Customer Innovation Centre - Santa Clara
As a direct result of the pandemic and a need to reduce air travel Belden Inc are expanding their reach through the development of a series of physical customer innovation centres (CIC) to showcase their innovative solutions and illustrate how they securely transmit data, audio and video that is needed for today’s applications.
proAV were commissioned alongside 2Heads, Belden’s brand experience agency to develop the second of the CICs in Santa Clara, California, following on from the first CIC in Germany.
"With the opening of Santa Clara, we are excited to get an opportunity to co-innovate with our North and South American customers and deliver customized digitization solutions to enable their digital transformation."
Vinod Rana
Vice President Global Technical Solutions and Customer Innovation Centers, Belden Inc.
Our solution
Belden CICs are designed with flexibility in mind which meant proAV utilised a Crestron NVX AV over IP system to manage all presentation sources, video conferencing system, digital signage players and HD cameras. The routing of AV sources is managed by a centrally located 48 port layer 3 managed network switch to enable local and remote sources to be selected to the display in each area via wall mounted Crestron touch screens.
The largest zone in the Santa Clara CIC is Lobby area where “The Book” digital video wall display demonstrates content driven by Pixilabs players and created by design agency 2Heads. A Samsung display mounted to the rear of “The Book” provides a further content outlet, as well as two ‘Solution Pods’ utilising Samsung interactive displays on three sides.
The Validation Lab focuses on simulating, testing and demonstrating Belden products and solutions and is kitted out with a 92” 2x2 Samsung ...
Key contact
Ian Wallington
Regional Director
Birmingham
Services
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