The key areas in the showroom refurbishment project were the main showroom space on the ground and first floors, a video wall ‘theatre’ area, specification rooms, handover bays, and the boardroom. Meanwhile, the Experience Centre demanded a range of forward-thinking AV systems across its open-plan spaces, which included a café, customer briefing floor, an additional video wall ‘theatre’ area, and a private demo bay.

Display technology remained at the forefront of this AV project in order to showcase the diverse library of multimedia assets and to provide the centre’s visitors with an unrivalled customer experience.  A range of LFD screens in various sizes were installed across both sites to provide tailored content to suit the relevant area of the showroom or Experience Centre.  In the Specification Room and the Point of Sale desks, various multimedia is now displayed to help provide the customer with personalised information on the vehicle they are interested in.  

The video walls comprise a 55” panel array in 3 x 3 configuration to play back historical footage, event and race stories as well as general advertisements that promote this luxury brand.  Each area of the showroom features music and audio playback via a centralised Bose audio distribution system, which has been carefully selected to support the content featured on screen.

As Porsche has a mixture of 4K Ultra HD and full HD displays, the infrastructure needed to be ready for distribution and support of 4K content and a complete range of devices to enable reliable 4K matrix switching using Crestron 4K certified sources and displays.  This infrastructure is ideal for the client as it enables applications such as digital signage, mobile device connectivity and signal routing between buildings or multi-site offices.