Luxury retail showroom - London
Genesis
Luxury retail showroom - London
Genesis is a new luxury car brand that has been launched in Korea and USA among other markets in 2015. In 2021 Genesis made its debut into the highly competitive European market by launching in Germany, UK and Switzerland simultaneously in the summer of ‘21.
The intention is to revolutionise the traditional ways of doing things in automotive, to make ownership stress free and built around the customer with the Korean attention to detail and car.
The Genesis Studio, is more than just a showroom, is the space where people can experience Genesis vehicles, where technology and arts converge with thoughtful hospitality. It is a place for sharing inspiration, making meaningful connections, and creating memorable moments. A local community space, located in the most premium & luxury shopping districts of the cities, creating a brand identity that embraces local culture and taste.
At the Studios, the polished refinement of a beautifully engineered Genesis vehicle is surrounded by the raw essence of the architecture materials like wood, steel and concrete.
Genesis chose the new retail experience at Battersea for their second Studio in the capital, which is designed to be as technologically cutting edge as the cars on display.
Working with ISG’s Retail
division they visually created an experience more like a gallery than a typical
car dealership.
Our solution
proAV were engaged by ISG to provide the AV design
and integration for the Battersea Studio which included installation of a Unilumin
fine pitch 1.5mm LED video wall, 4.8m x 2.7m, to showcase the brands heritage
and then further display solutions from Samsung were added alongside a
distributed background music system with loudspeakers, amp and music player
from Biamp.
Switching and distribution of sources is managed through Kramer solutions, controlled via Samsung tablets, and content sharing / wireless collaboration is made possible using Mersive’s Solstice Pod platform.
Further Genesis Studio projects on the horizon for proAV include Edinburgh.
Key contact
Ian Wallington
Regional Director
Birmingham
Services
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