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Luxury retail showroom - London

Sector:
Retail

Location:
London

AV Consultant:
Blacktip

Construction:
ISG Retail Division

Genesis
Luxury retail showroom - London

Sector:
Retail

Location:
London

AV Consultant:
Blacktip

Construction:
ISG Retail Division

Genesis is a new luxury car brand that has been launched in Korea and USA among other markets in 2015. In 2021 Genesis made its debut into the highly competitive European market by launching in Germany, UK and Switzerland simultaneously in the summer of ‘21.

The intention is to revolutionise the traditional ways of doing things in automotive, to make ownership stress free and built around the customer with the Korean attention to detail and car. 

The Genesis Studio, is more than just a showroom, is the space where people can experience Genesis vehicles, where technology and arts converge with thoughtful hospitality. It is a place for sharing inspiration, making meaningful connections, and creating memorable moments. A local community space, located in the most premium & luxury shopping districts of the cities, creating a brand identity that embraces local culture and taste. 

At the Studios, the polished refinement of a beautifully engineered Genesis vehicle is surrounded by the raw essence of the architecture materials like wood, steel and concrete.

Genesis Studio - Battersea Power Station

Genesis chose the new retail experience at Battersea for their second Studio in the capital, which is designed to be as technologically cutting edge as the cars on display.

 Working with ISG’s Retail division they visually created an experience more like a gallery than a typical car dealership.

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Ian Wallington

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Birmingham

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