Oxford Street, London

When John Lewis reported an 18-fold year-on-year growth in shoppers searching for smart, home-related products online, it made the decision to create the first Smart Home space in its Oxford Street store.

Dedicated to smart home technology and a futuristic homage to the Internet of Things (IoT) concept, the 1,000 sqft Smart Home space on the store’s fifth floor was designed to give shoppers a contextual view of how its boxes of displayed products could be used within a real-life setting.

proAV was commissioned to install state-of-the-art home automation technologies and dynamic digital signage to present an exciting and very immersive buying experience that would give customers added value through physical interaction with goods. Four zones – ‘kitchen’, ‘sleep’, ‘entertainment’ and ‘home monitoring’ have been equipped with innovative ‘smart home’ AV technologies, including time-lapse video, phone-syncing displays and touchscreen controls.

Key AV technologies included:  

• Multiple Samsung 55” and 65” LFD displays
• Sedna digital signage players
• Crestron control system with AV3 processor and iPad App interface via iPad mini tablet
• Apple Mac Mini and Mac Pro to drive signage content and media creation

Victoria Gate, Leeds, UK

The five-storey, £37m John Lewis Store in Leeds is the largest outside London. proAV was commissioned to install a similar Smart Home space to the London store that would focus customers’ attention on their shopping experience and promote home automation technologies within a wholly immersive environment.

proAV was also tasked with installing audio visual systems throughout the new store’s digital staircase. This comprises an array of multiple display screens designed to raise product awareness, increase sales, and project the coveted John Lewis brand identity along with seasonal content. This powerful visual retail experience is synonymous with the organisation’s digital evolution that is being applied as a design standard across its stores.

Key AV technologies include:

Digital staircase

• Samsung 55” Full HD LFD screens configured in a 2x4 video wall, two 1x2 video walls, and two single portrait displays
• Crestron control system with AV3 processor and iPad App interface via iPad mini tablets
• Apple Mac mini’s and an Apple Mac Pro to drive signage content and media creation
• Sedna digital signage system
• Datapath distribution amplifier for flexible video wall configurations

Smart Home space

• As Oxford Street, London store space